Case study / 01
eharmony's social team needed review, approval and publishing to run as one loop. I designed and built the tool that did it, then grew it into a desktop app the company bought.
Every note should land with the person who fixes the work.
Reviewers annotated the post itself, and the tool sent each note to the designer who owned that post. Nobody had to collect comments and pass them on.
Approval closed the loop: signed-off posts went straight into the publishing queue, so a finished review was also a finished hand-off.
Feedback is faster when the conversation sits next to the thing being discussed.
I extended the web tool into an Electron app with live chat, a shared canvas for sticky-note feedback with push notifications, and one central asset library.
Designers and reviewers worked from the same post, the same thread and the same assets, which cut the review back-and-forth.
A blank canvas is the slowest place to begin.
The post builder used campaign analytics to offer only assets from the best-performing posts, and designers assembled new posts by drag and drop.
An Autopilot integration carried finished posts into campaign automation, keeping the whole path inside one system.
eharmony bought the tools when the engagement ended. The same codebase became the base for DoYourUX (ION), a UX documentation platform tested with 3,300+ users.
